How Benefits Brokers Can Help Their Clients Communicate Their Benefits and Sell More Products, Year-Round
A Talk by Brian Gezella (Co Founder, CEO, LearnYour Benefits)
About this Talk
When you chose a career in employee benefits consulting, you probably didn’t expect to be a part (or even full) time marketer. But, if you help your clients with their benefits communications, the two career paths actually share a lot in common. We talk expert Marketing advice and how to translate that to your strategy for communicating employee benefits to your clients’ employees. What you can expect to learn:
• How to create year-round communications that help your clients and your bottom line • How to use utilize multimedia for effectiveness • How to understand your audience and where they fall at any given time in a user journey
Recommended Resources
eBook: https://www.LearnYourBenefits.com/ebook
Virtual demo: https://www.learnyourbenefits.com/virtual_demo
Blog: Marketing Employee Benefits Year Round: http://blog.learnyourbenefits.com/index.php/2022/01/05/marketing-employee-benefits-year-round/
Blog: What the Great Resignation Means for HR http://blog.learnyourbenefits.com/index.php/2022/01/27/2022-changes-benefits-strategy/
Speakers
Brian Gezella, CEO, LearnYour BenefitsBrian Gezella is the co-founder and CEO of investor-backed, employee benefits communications platform, LearnYour Benefits. Launched in 2017, LearnYour Benefits is the first, true SaaS platform helping any-size organization streamline their year-round benefits communications. Immediately before founding LearnYour Benefits, Brian was a CFO, COO, and advisor for multiple startup technology companies and businesses ranging from $1mm to $1 billion in revenue. Before then, Brian’s diverse skills found him working as an officer at the fast growing, healthcare marketing agency and best place to work, StoneArch Creative, in Minneapolis, MN. Before StoneArch and as a Minnesota certified public accountant, he filled diverse roles in public accounting, mergers and acquisitions, family and investor-based businesses, consulting, technology, operations, and organizational development.